How To Improve Online Marketing Strategy : Explained In  Details

How To Improve Online Marketing Strategy : Explained In Details

If you know the marketing strategy you can easily reach the customer. In today’s discussion I will try to highlight how to sell products online and some strategies for improving online marketing. 

The main goal of any business is to increase sales and make a profit. The goal of online business is also no different. And marketing strategies play an important role in increasing the sales of every business. To be a successful online entrepreneur, you must consider how to improve your marketing strategy. Its advantages are more than any other marketing strategy and its demand is increasing day by day. In this article, we will show you how to quickly improve your online marketing strategy.

Online Marketing Strategies

The business will expand if you can present your product a little differently without promoting the product in the traditional way. Here described some steps how to improve your online marketing strategy :

Use unique marketing methods 

Marketing needs to be different from others to attract buyers. You need to add a unique tagline or title for your organization or product. Why would a buyer purchase a product from you? Why are you unique? Because it will motivate your buyers. And your beautiful understanding will help buyers remember your product.

Create a simple e-commerce store

Nowadays the website is being designed with additional colors and multiple sections.  The idea is that it can easily attract buyers which is the biggest misconception. A simple and smartly designed website also plays an important role in increasing your sales. Because, when creating an online shop using multiple complex tools, the buyer does not feel comfortable ordering the product.

Create a nice welcome message

When a buyer visits your e-commerce website, give the buyer a welcome message. Such as Dear buyer friend!  Welcome to our shop. Respect your first order from us etc. This allows the buyer to respectfully purchase the product. Receiving such a message will increase the chances of the buyer ordering the product from you by 60% to 80%. 

Free Shipping Offer to Customers

You can offer free shipping to your clients to order products. Customers love to hear the word free. This is why you can make buyers interested in buying more products with a free product delivery offer. If customers order more than 500 takas, you can offer free delivery on the first order. 

Use modern technology

As the popularity of e-commerce business grows, so does the development of e-commerce. You once built a shop. That is not the end of your work. You need more than luck to succeed in affiliate business with your customers. There are currently several effective SEO tools out there.  Which can be used to reach the buyers very easily.

Conclusion

To be successful in business, you need to have good marketing skills. Proper marketing of products is very important to survive in this competitive market. Applying our shared online marketing strategies will make your business grow more than ever.

How To Become A Hacker? Everything You Need To Know

How To Become A Hacker? Everything You Need To Know

Being a hacker requires mainly his qualifications, and then his sharp morale and tough patience. With all this, he will be able to walk into a huge world called hacking only when he develops into a different person.

Hacking is a cycle where somebody enters a PC or PC network with no legitimate authorization. And those who hack, they are hackers. Many people think that hacking is just a website, while many people think that hacking means just hacking a computer or computer network. Is that really so? No, not really.

There can be many types of hacking. Using someone’s mobile phone, land phone, car tracking, various electronics and digital devices without permission also falls under hacking. Hackers usually hack into these electronic devices.

Who Is The Hacker?

The individual who works on hacking is known as a hacker. They know almost all the information about the system that will be hacked, including the structure and operation of the system. Hackers used to hack phones when computers were not so popular before. Then they were called ‘Phreaker’ and this process was called ‘Phreaking’. They hacked different media transmission frameworks and utilized them for their own requirements.

There Are Several Types Of Hackers:

Hackers are usually exposed with hats or caps. E.g.-

White hat hacker:

Everyone thinks hacking is a very bad thing. Such hackers prove that hacking is not a bad thing. They quickly detect flaws in a security system and report it to its owner. 

Gray hat hacker:

This type of hacker is a two-faced snake. When they find out the flaws in the security system, he uses it as he sees fit. He may or may not inform the owner of the system if he wishes. But the funny thing is that most hackers fall into this category.

Black hat hacker: 

The most dangerous hacker is in this category. When they find a flaw in a security system, they quickly use it to their advantage. Destroys the system. Spreads various viruses. He made arrangements so that he could re-enter in the future. Above all, it tries to get into all the subsystems under that system.

What does it take to hack?

  • Good internet connection or Wi-Fi
  • A PC or laptop
  • Good knowledge of English
  • Interest in learning
  • A lot of patience
  • Programming language

If you want to learn hacking or be a complete hacker then you must involve yourself in each of the above steps. And of course you have to make sure that you are able to complete the above steps properly.

Good internet connection or Wi-Fi :

You must have an internet connection whenever you want to step into the black world called hacking. The hacking thing doesn’t happen offline, if you use data connection then the word hacking will make you sad. It is often seen that data connection or network connection becomes very slow, so you have to get rid of the worries about hacking. Because if you want to learn hacking, you have to face so many sites that the loading speed of the sites will be very slow. Or you can’t visit sites with data connection. So you will need a fast broadband internet connection. Hey, get rid of the idea of ​​hacking from your head.

PC Or Laptop :

Now let’s make it clear that there are many people who want to enter the world of hacking with their Android phone or smartphone. And you never want to do that, because hacking often requires tools or extensions. Which are impossible with Android devices. Not only that, there are many sites with your Android device that you will never get access to. So above all make sure you have a PC or laptop. Otherwise the hacking thing is not for you.

Good Knowledge On English :

After entering the black world of hacking, you will not find any site that has your mother tongue written in Bengali. About 90% of the sites are written in English. And to access these sites or get full performance from these sites, you need to know English. There are many who can only see the image and master it, but on many hacking related sites you will not find the image. You must read the article given by them with full experience about English and learn from it. And to learn hacking, among other things, proficiency in English is very important.

Interest In Learning :

It is important to have an interest in learning among other qualities. Your morale should be completely different than others. You will be recognized as a successful hacker whenever you enter the world of meeting with a lot of morale and interest in yourself.

Lots Of Patience:

The most important thing you need to keep in mind to be a hacker is the idea of ​​your patience. Because when you go hacking, it looks like you’ve been doing something for about a month, but whenever you get results, you see that you have failed. Patience at any time is one of the best qualities of hackers.

Programming Language:

To learn hacking you must have a very good idea about programming language. And if you want, you can learn programming language by searching on Google or watching any kind of tutorial on YouTube. The programming language of the world of hacking needs to be mastered in your mother tongue.

Conclusion:

It takes a lot of morale and patience to be a hacker. In addition, the goal is to work hard from fixed. And whenever the above mentioned things are present in you, you will be considered as a complete hacker. 

What Is Full-stack Development? Complete Guide To Full-stack Development

What Is Full-stack Development? Complete Guide To Full-stack Development

Creating a website requires a lot more work than just designing a website. The job of full-stack development is to do web design and web development – both nicely done and coordinated.

Website design is not the only job in building a website, but the structure of the website, including the server of the website, plays a big part in creating a website. So a web developer is needed for the work of a website as well as a web designer.

What Is Full-Stack Development

Full-stack development means working with the front end of a web application or website i.e., client-side and back end i.e. or server-side. A full-stack web developer is qualified to design a full web application and website.  He works on the front end, back end, database, and debugging of the website.

In today’s age of the internet, all kinds of organizations need a website. So while the field of work of a full stack developer is limited to a specific place, there is a lot of variety in the type of work and there is a lot of opportunities to show creativity.

Guide For Full Stack Development

A full stack developer is responsible for the structure of a website, from performing server tasks to solving server problems for the benefit of users and simplifying the work and structure of the website through the use of various applications

Here are some guidelines to follow in case of full stack development  :

  • Personal skills are more important if anyone wants to work as a full stack developer. In many cases, appointments are made based on personal skills, even if they do not have educational qualifications. However, if they want to work as a full stack developer, the qualification is institutional, but usually, someone with a bachelor’s degree in computer engineering is hired.
  • Experience is important when working as a full stack developer. Most places require 1-year of experience. In some cases, 3 to 6 years of experience may be required. Generally, if they have 2 to 3 years of experience, they can be hired as a full stack developer.
  • If anyone wants to work as a full stack developer, the recruitment of female or male candidates may be mentioned separately but there is no obligation in this case. Since the work carries equal weight and money for both men and women, both men and women can work as full stack developers without any predominance. However, in some cases, it is seen that the organization has to work all night, so the organization only mentions the recruitment of male candidates in the recruitment notification.
  • Experience is important if anyone wants to work as a full stack developer but age is usually not an important factor for hiring. In some cases, the age range of 26 to 35 years may be mentioned.
  • They need to know all kinds of programming languages, software, and applications including HTML-5, CSS-3, WordPress, Ajax, PHP, Laravel, API, JSON, React JavaScript.  Python, Ruby, Java, — these programming languages ​​are significant.
  • Must have a good idea about serving side languages ​​like Z, EJS, Ginger.
  • Must have a good idea about coding. 
  • They need to know about code versioning tools like Git, Mercury, or SVN.

If anyone wants to work as a full stack developer, they need to know the work of different types of applications. They also need to have a good idea about the software.

Conclusion

Full-Stack is a developing technology that allows anyone to create the code of software that connects the front-end, back-end, and two of a computer system or application alone. It is important to be creative in full stack development. Creating a website and applying application and coding skills can be very helpful for later career advancement.

How To Protect Your Business From Cyber Attacks?

How To Protect Your Business From Cyber Attacks?

Online platforms (websites, blog sites) play an important role in promoting a business. In this case, it needs to be vigilant to prevent cyber attacks.

If anyone business does not suffer from cyber-attacks, consider themself lucky, but they will not always feel safe. Cyber-attacks can be catastrophic for their business, leaving them with a bad reputation, even losing revenue. As such, it is important to be vigilant and follow precautionary measures to protect everyone’s business against potential cyber-attacks.

What Are Cyber Attacks? 

Cyberattack is usually online. Such as the theft of personal data, theft of business information, extortion through malware. This is done by sending Trojan viruses to websites or emails. Some are also by phone, but more are online. This is nothing new, of course, since the beginning of the Internet. 

Its severity has increased so much in recent times that everyone is worried about it. Earlier it could be seen that sometimes minor cyber crimes were committed, now the crime is increasing.  There are many types of attacks that are actually going on, but it is possible to prevent them from using cybersecurity systems.

The Most Effective Way To Protect One’s Business From Cyber Attacks

It is hard to believe that the main purpose of hackers is to hack business websites.  So the steps that need to be taken to protect the business from cyberattacks on the online platform are as follows:

Install Total Security Antivirus:

Installing this type of antivirus is quite expensive. However, it does reduce the likelihood of potential cyber-attacks. While a business should not rely entirely on security software, it is the first line of defense for all systems against viruses, malware, transmissions, adware, spyware and other security threats. 

Employees are adding an extra layer of security by installing Total Security Antivirus software on all of the company’s machines. Total Security Antivirus also blocks viruses, malware from entering networks or servers through common endpoints. Attacks can happen at any time and from any side, so make sure the latest version of any security software being used in one’s business should be up to date.

Use a solid password policy:

This is one of the easiest things to do, and all businesses should take immediate action. It performs strict password policy. According to 12345 or abcd, weak passwords were acceptable to both business and individual users but today, businesses of all sizes are at much higher risk than home users and therefore require a higher level of security.

Avoid using the same password over and over again and adjust the password set so that employees must use letters, numbers, special symbols, and combinations of characters. Stronger and longer passwords hacked by cyber attackers Another password problem with business is the admin password.  OK, these login details and information should not be shared with staff unless there is an urgent need to access something.

Sensitive data backup in multiple locations:

If anyone regularly backs up important data and information, they can protect their business from cyber-attacks. Even if everything is on the right track, there is a possibility of a cyber-attack. Regularly backing up data helps keep it in case of data loss. This is a key way to protect your business from data breaches. 

Always copy all important files and sensitive data separately from their systems. Also, be sure to check their backup systems regularly. Data backup is one of the best options to protect your business data from data loss. Hiring a cybersecurity specialist can help you determine how often you need to run regular data backups.

Train Your Employees:

Last but not least, training employees and raising awareness about the best practices for cybersecurity should be an important step for all businesses. This is the most expensive way to protect one’s business from cyber-attacks. Believe it or not, employees are the most common cause of security and data breaches because they rarely recognize external threats and one wrong move can put an organization at risk of cyber-attacks.

Conclusion

It is very important for everyone in a business to be aware and be aware of issues related to cybersecurity. If anyone a business, don’t wait. The time has come to practice the above-mentioned methods regularly to prevent potential cyber-attacks in their business.

Why Is Website Security Important?

Why Is Website Security Important?

A  website contains a lot of important and relevant information. That is why the security of the website is the most important issue in today’s world.

Websites are now an important part of our lives. We do all kinds of daily work, from education to finance, through our website on the internet. Websites are the most interesting way to express one’s or any organization to the virtual world. So the security of the website is to be taken into consideration. It would be surprising to know that an average of 30,000 websites is hacked every day around the world due to various security vulnerabilities.

The Requirement Of Website Security : 

The website can be compared to a home. Just as the doors and windows need to be strengthened for the security of the house so that unwanted intruders cannot enter there, so too the security system of the website has to be strengthened. 

The Importance Of Website Security Is Discussed Below :

  • it is very easy for virtual miscreants or hackers to destroy one website in a matter of moments.   This not only harms one, but also the visitors of their website can become a target of hackers. If visitors know that the website is not secure, they will not even think about coming to the site anymore. In this case website, security is important to prevent hacking. 
  • Now many people can be happy thinking that their site is of very general quality and there is no important information about user details such as credit card number, bank account, customer details. Then why hackers can hack their website. Yes, that makes sense. But if they think a little differently, they will realize how bad and horrible it can be for a hacker to hack their website without stealing information. Once anyone understands why hackers hack websites, the importance of the security of their favorite websites will become clear to them. 
  • The website is now an excellent target for criminals due to large-scale financial transactions.  Since the use of the website has spread among everyone, everyone should be careful. However, since the general public is just users and they do not have enough technical skills. So website developers need to develop websites in such a way that it is not possible for hackers to easily hack or harm the website and its users.

The Reasons Why A Hacker Hacks A Website Are Given Below 

Defacement: 

This is the most common type of hacking where hackers hack websites and hang pictures of themselves or their group on the ham page. Through this, they want to spread their name or the name of the hacking group. It works great marketing for them. One thing to keep in mind is that if the site has 10,000 traffic/visitors and if a hacker shows his own page on each link, then it has become great free marketing. 

Computer Power:

Hackers often hack sites only to use the website server or the server’s computing power. This gives them two advantages. They got a free computer to use in one hall. And secondly, there is no need to pay any electricity bill separately. A web server is actually a computer with which a hacker can commit many misdeeds. Typically, hackers use computer power to mine digital currencies such as bitcoin or any cryptocurrency. If a hacker does this evil thing by hacking your server, then think about the consequences.

Phishing Pages : 

Even if there is no user data on the site, hackers can hack websites and hang fake Facebook or Google login pages. In most cases, the user traps that page and gives sensitive information to hackers, such as a login ID, password, or credit card PIN. So by hacking anyone’s website, a hacker can easily steal thousands of user details.  

SEO :

Suppose one of the websites is well ranked in Google search engine due to having a lot of good backlinks.  In this case, the hacker can hack the site and take advantage of the link juice by creating spam pages. As a result, the website will go down in the rankings and the hacker’s site will go up. 

 Spamming :

Hackers often hack site server computers and send a lot of fake emails to different websites. Using computer power, hackers can do all sorts of things, including sending emails.  In this case, when the owner of the site server discovers that his IP address has been blocked, he has to spend a lot of money to solve it.

Spreading Malware :

Hackers hack websites and inject malicious software there. The hacker can then use the infected PC as a botnet, steal all the data from that computer and encrypt all the files on the computer. Later, if the user wants to return the files, the hacker demands money just like in the case of ransomware. 

One thing is clear from the above discussion, never forget that the site is short and simple, so hackers will not be interested in the website. Ultimately everyone is at great risk if their site does not have a strong security system no matter how it is hacked.

Conclusion

Building a website is very easy nowadays. To be present online for personal or business needs, the website needs to decide to buy the desired domain, then choose the free or paid design and arrange the content accordingly. To create a website is so easy but it is difficult to maintain it. So the security of the website must be ensured. We have to keep an eye on it so that there is no negligence.

WordPress Vs. Joomla: Which Is Better?

WordPress Vs. Joomla: Which Is Better?

Both WordPress and Joomla are self-facilitated, open-source content administration frameworks that have been around for well more than 10 years. Initially dispatched as a writer for a blog stage in 2003, WordPress is currently a multi-reason content administration framework that controls more than 40.0% of the relative multitude of sites on the Internet (counting much something beyond online journals). As part of the overall industry of content in the board structure market, WordPress holds a significant 40.0% executive market structure.

Dispatched in 2005, Joomla is practically similarly as old as WordPress. Behind WordPress, Joomla is the second most famous substance in the board framework, fuelling around 3% of the multitude of sites on the Internet and holding 5.4% of the substance the executive’s framework market.

What Is WordPress? 

WordPress is one of the most popular open-source content management systems (CMS), which anyone can install on their web server for free, you can create any kind of blog or website. 

This medium is so popular and simple that more than 34% of the billions of websites on the Internet are created by WordPress.

What Is Joomla?

Joomla is also a CMS or Content Management System. Both Joomla and WordPress CMS are built on the very popular server-side languages ​​PHP and MySQL databases.

Using Joomla, you can easily build your own dynamic website.  Several popular companies and websites are using Joomla, notably the Harvard University, the Linux Foundation, and the popular carmaker Mitsubishi and various websites in Paris.

WordPress Vs Joomla

In the event that anyone searches around for Joomla versus WordPress, they can discover a lot of similar activities on the two sides of the range. Yet WordPress is probably better than most sites, including Joomla.  It is highlighted below:

  • First of all, anyone gets this kind of advanced software for free. They don’t have to pay anywhere to use WordPress.
  • WordPress is completely SEO-friendly. This means that WordPress builds websites using simple and standard codes that make it easier for your website and blog to be indexed by the Google search engine.
  • WordPress online CMS software is very easy to use  And, about 75% of the world’s websites today are created by WordPress. A survey conducted by Netcraft found that more than 65,000 websites worldwide are created by WordPress CMS software.
  • WordPress is the trust of millions of webmasters today. And, to maintain this trust, WordPress has paid close attention to its security. Hacking or damaging a WordPress blog or website is 96% impossible.

Sometimes, Joomla is more adaptable than WordPress. In any case, between WordPress versus Joomla, there must be one victor, and the crown should go to WordPress. Joomla is lagging behind because of its SEO, customization possibilities, and executives’ content – so the decision is clear.

Conclusion

Joomla is a more fledgling cordial alternative than something like Drupal. But WordPress is as yet the most straightforward and quickest approach to make a site. There are many benefits to building a website using WordPress. So, when creating a website, or building a blog using WordPress is preferred.